Virality Vs. Profitability

Many people always ask, what video will get the most views?

instead of asking, what video will drive the most revenue and leads for our Business?

This happens frequently because most content creators are entertainers, and make their money from the viewership and engagement driven from their posts.

Understanding Virality Vs. Profitability will 10x your Business and Personal Brand growth because you will know when, why, what to create content on, that actually drives revenue to your Business.

Early today, I was listening to a Podcast by Neil Patel (9 Figure Agency Owner)

And he brought up the fact that he doesn’t care how many views or likes his posts gets.

He looks at the leads generated, and revenue increase from his Posts. He takes a strategic approach to Content Creation in which many don’t when making it specifically for their Business and nothing else.

Neil will never be as big on social media as Alex Hormozi because they have different goals and Businesses.

Neil is creating content to appeal to high-level brands and Business Owners.

Hormozi on the other hand, does multiple types of content, for his multiple business endeavors and goals.

For Example: he makes a broader video with a large TAM driving traffic to Skool

then he will make a more niche video specifically for Acquisition. Com which gets less views but drives more revenue and sign-ups generated from Organic Content.

Now all he is doing is adjusting the TAM of his videos. (Total Addressable Market)

For Example:

How to make 10k online = 1 million views

How to make 10k every month = 500k views

How to get to 10-100k/month = 100k views

How to get from 100k-1M/month = 50k views

Going Broader means lower quality people (revenue-wise/information-wise)

Going more Niche is filtering your information for higher quality people to understand which of course gets fewer views, but in return more revenue.

But notice that everything is strategically through both of their approaches to Content, which is why I write this and share this information with you today, so you can implement this for your Business to get better Results for your time.

Now it has become more important than ever to be creating long-form content on a regular basis and on top of that be omnipresent across platforms, 

and if you run a business, this will take to much time to do alone,

which is why I have put together this posting sheet and cadence you can use to schedule and systematize your approach to creating better, more converting content.

and if you’d want to be omnipresent across social media, with only 4 hours/month

go here to apply to work with us @Scalify.

regardless, I hope you implement on everything we went over today,

until next time,

Bunn.