Systems Thinking for 2025

I am currently listening to Ray Dalio’s most famous Book: Principles,

I have noticed a common theme across the book, “Systems”. Throughout the book he repeats his Principles and how he only thinks through them but often people often think this book is only about his principles…..I don’t.

I am now starting to see opportunities and ways I can rethink the way I make decisions, build my business, and operating procedures through reverse engineering and systems thinking.

Mapping, Iceberg, Theory of Change. As shown above, in the picture, I bet you have seen these images used by multiple moguls in the business space whether online or within their own books.

I plan to use these models combined with the principles and systems thinking I learned by Ray Dalio to shape my Business going into 2025….and I hope you do to after reading this.

Many people often misunderstand the definition of Value.

Value is taking something that took effort, time, pain, and sacrifice to learn, and dumb it all down into a fraction of the time for someone to consume and take action on to get a result without them having to go through everything you did to learn what your talking about or displaying.

I hope what I am explaining here brings value to you after reading….

Businesses are all ran on Systems and FlyWheels. Getting more for what you put in, and these inputs then compounding overtime.

A perfect example is the content I put out, and this newsletter I am writing, I know by producing content on the right platforms that lead to longevity and don’t disappear will bring abundance and more down the line.

YouTube videos don’t disappear after 3 days…They last for years.

Don’t believe me? Open your home page on YouTube. Watch videos from years ago be recommended to you in seconds.

The reason this happens is 1. YouTube is an evergreen platform 2. YouTube displays content to keep people on the platform. Knowing this I have discovered a metric known as Session Watch Time.

Session Watch Time = the amount of time a viewer stays on the platform after watching your videos, this can be on your channel alone or just on YouTube in general. This is why your seeing Super long videos perform well and constantly get recommended years later because YouTube wants viewers to STAY.

The reason I talk about this is to show you that you can develop systems around doing this for your channel, through principled thinking and then creating systems around reapting this process so you can get the best results with your content.

And this doens’t just work for YouTube….You have also most likely seen that a certain type of content, will always perform no matter who is doing it…..

No matter who is doing it, Interview style content on Instagram and Short Form content performs extremely well, in fact the theschoolofhardknockz has developed a system around this to repeat this content time and time again.

This system is called a FlyWheel. They have seen their content perform well, the more interviews they do, the more views they get = the more attention they own = the more brand deals they receive from companies wanting to get their name out their and eyeballs on their products and services.

The people running this page have now made over 7 figures through brand deals, not having their own products, but getting attention, monetizing this attention by talking about companies or products they get paid to talk about + incentives on how well their CTA’s convert for these Businesses.

So what can we learn for all of this.

1. Create Principles around making decisions based on how you operate and how the world operates from your decisions aka results and feedback you have experienced from making these decisions

2. Create Systems to replicate these results, then at scale.

3. Focus on doing this for an extended period of time before expanding out to other avenues.

4. Create and refine your systems to get even better results that compound over time.

5. Implement Mapping, The Iceberg Model, and Theory of Change into your systems and decision making to reep benefits for years to come.

I am still learning, and always will, but after seeing this and taking these learnings and applying them quickly into my business, a lot has changed for me.

I hope you take action on anything I have talked about.

If you need assistance in integrating these systems into your Business and Marketing efforts, book a call here to speak to me 1-1.

Until next time,

Bunn.